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James Walter Thompson joined Carlton's company in 1868. Thompson quickly became their best salesman, paying for the corporate in 1877 and renaming it the James Walter Thompson Organization. Realizing that he could market more space if the business offered the assistance of establishing information for advertisers, Thompson hired writers and artists to type the primary recognized Artistic Section within an advertising agency.
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Evaluation situation research pertinent to your industry To judge how the agency addresses the demands of companies similar to yours. Moreover, contemplate the amount of scenario reports unique in your vertical to gauge their expertise and experience in your sector.
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